Community-driven transformation of public spaces

How do you inspire citizens to turn frustration about their city into playful, collaborative, community-driven improvements to its public spaces?

• Together with my co-founder, obtained an official licence and brought 100in1Day to Italy for the first time, making Milan the third European city to host it.
• Shaped the citizen mobilisation strategy around a series of workshops in different neighbourhoods of Milan, and designed the citizen experience leading up to the day of the event.
• Led a multidisciplinary team, coordinated sixteen local partners and curated the citizen-led submissions to ensure a balanced mix of creativity, community, music, sport, gardening and more.
• Secured official support and sponsorship from the Municipality of Milan.

The festival took place on 27 June 2015 and became a big, joyful celebration of the city's public spaces. The Municipality shortlisted it as one of the top three events to watch during Expo 2015.